Food industry: it's time to go back to being the main dish

Created: Jul 26th 2021 - 12:09 PM Author: REPOST Nex News

Without a doubt, the gastronomic industry, globally and locally, is experiencing its most difficult days. The onslaught of the coronavirus has hit the tourism sector very hard and, as a consequence, the culinary market, one of its most relevant drivers.

Today the restaurants in our country and the world are in a process of survival, trying not to fall into bankruptcy by using their financial reserves, with very few having this balance in their favor; others promoting delivery, and the vast majority, trying to get some kind of economic aid urgently.

Although in Chile currently, the restaurants located in the communes in the 'Transition' phase can already operate with 25% of the operation, the truth is that there are many other places and businesses that must stay afloat and regain their visibility. In this context, the question that arises is: how to reinforce the products and thus avoid disappearing?

This is even more relevant considering that after five months of confinement, the vast majority of restaurants and businesses may have also paused their online positioning, postponing their web pages, leaving aside the respective updates, or worrying about displaying their products in an eye-catching way. This is a dangerous path since today more than ever e-commerce is the key engine to keep business afloat.

The previously mentioned context is the scenario that we seek to resolve with My Guide Latin America, a platform that allows Chilean companies located both in Santiago and in regions, to have a space to exhibit their different proposals associated with offers in travel, tourist destinations, gastronomy, hotels, culture, wellness and wellness alternatives, among others. This is how this digital space makes it easier for each business to start preparing for a current or future reopening, attracting potential customers through the exhibition of its different products.

This allows you to create an online store without technical knowledge and without having to worry about version updates or server maintenance. In this way, a restaurant or store can forget about technological complexities and focus on what is most important: getting customers. To achieve this, we work together with a network of expert consultants and specialists in electronic commerce that provide constant support to any entrepreneur, retail, brand, or organization that wants to create, improve or optimize their online sales and with the opportunity to market their products efficiently. , not only in the market of origin but also with the feasible alternative of reaching potential clients globally.

This space makes better use of the e-commerce alternative, optimizing the content and positioning of organic SEO. This is complemented with the analysis of the website, also of the possible competitors that a restaurant has, and the search for alternatives of commercial niches. It should be noted that this platform has a conversion rate of up to 28%, that is, out of every 10 users, almost 3 complete the purchase.

We must not forget that cooking is a sensory and cultural experience that brings us all together equally since it appeals to instances where we share our experiences and customs at the same table. For this reason, alternatives such as My Guide can give restaurants a new life, empowering them to become the main dish again.


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