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Brand guidelines

The My Guide brand

The same brand appears on every guide in the network. Please follow these guidelines whenever you use the My Guide name, logo or stamp.

Logo

Use only the approved logo files

Each destination has its own version of the logo. Right-click a logo to save it, or ask us for the file you need.

  • My Guide Network logo, darkDark, for light backgrounds
  • My Guide Network logo, lightLight, for dark backgrounds
  • My Guide Network square logoSquare, for social profiles
  • My Guide Network watermarkWatermark, for photos

Do

  • Use the approved files at their original proportions
  • Keep the logo at least 100px wide on screen and 35mm in print
  • Give it clear space and place it away from the focal point of a photo

Don't

  • Stretch, redraw or recolour the logo
  • Add effects, outlines, gradients or shadows
  • Place it inside a coloured box or change the letter spacing
Colour

Brand colours

  • Pink#E91D62Primary colour, buttons and highlights
  • Navy#12263EDark backgrounds and headers
  • Text#363C48Body text
  • Link#2196F3Links in text
  • White#FFFFFFPage background
Typography

Lato online, Montserrat on social

Our guides use Lato, designed in 2010 by Ɓukasz Dziedzic. Use it for headlines and body text on the web and in print.

Social media graphics use Montserrat: Extrabold for titles and Regular for descriptions. Keep text in a container rather than floating it over important parts of a photo.

Aa Bb Cc 123

The stamp

Approved by a Local Expert

The stamp marks photographs of a destination or business that our local community recommends. Apply it to images, not to text, and only where the recommendation is genuine.

Example of the Approved by a Local Expert stamp on a photo

Need a file we don't show here?

Ask us for destination logos, vector files or the stamp artwork.

Request brand assets